The key categories managed by Procurement are raw materials (malted barley, sugar, hops, etc), packaging materials (cans, glass, PET, etc.), operations (e.g. transport, facility management and brewing equipment), and sales & marketing (media, agencies, etc.).

The role of Procurement is to ensure a steady supply of input, manage all supply risks, negotiate prices and lower the complexity in our supplies.

By managing our procurement of the key categories on a Group level, Carlsberg is able to optimize terms and conditions and also benefit from longer lasting relationships with our suppliers.