9/3/2007 9:00 


Jørgen Buhl Rasmussen has been appointed the new CEO of Carlsberg A/S. He will take up the position on 1 October, replacing 49-year-old Nils S. Andersen, who after six years as CEO of Carlsberg will become Group CEO of A.P. Møller – Mærsk A/S.

Jørgen Buhl Rasmussen is 52 years old and has been a member of Carlsberg’s Executive Board since April 2006. Povl Krogsgaard-Larsen, Chairman of Carlsberg’s Board of Directors, describes Jørgen Buhl Rasmussen as the right person to ensure continuity in Carlsberg’s business strategy and to develop the company further.

"Jørgen Buhl Rasmussen has extensive international experience in the fast moving consumer goods business, and he is already part of Carlsberg’s Executive Board. Furthermore, through his responsibility for Carlsberg’s business in Eastern Europe and the joint-venture cooperation in BBH, he has contributed significantly to Carlsberg’s positive development. I am convinced that he will know how to create innovation in existing markets and see opportunities in emerging markets," says Povl Krogsgaard-Larsen, who also highlights Jørgen Buhl Rasmussen’s ability to create commitment and engagement among the employees.

Prior to joining Carlsberg, Jørgen Buhl Rasmussen was based in London as President of the Gillette Group in Eastern Europe, the Middle East and Africa. And prior to this he held other leading positions with Gillette, Duracell, Master Foods and Lagerman.

At the same time, Jørn P. Jensen, Carlsberg’s 43-year-old CFO, has been appointed Deputy CEO.

Jørgen Buhl Rasmussen and Jørn P. Jensen will constitute the future Executive Board.


A press conference on the appointments will be held today at 11.00 CET (10.00 GMT) at Carlsberg’s headquarters, Ny Carlsberg Vej 100, Copenhagen.


For further information, please contact:

Investor Relations: 
Mikael Bo Larsen               +45 3327 1223

Media Relations:   
Jens Peter Skaarup            +45 3327 1417