8/13/2008 15:39 

The following announcement has recently been published at Saku's corporate website

Ireneusz Piotr Smaga leaves Saku Brewery, Veli Pekka Tennilä becomes a Chairman of the Management Board and CEO of the Saku Brewery.

12 August, 2008 as per ending contract, due to family reasons, Ireneusz Smaga has chosen to resign from the position of CEO of Saku Olletehas and Veli Pekka Tennila is appointed as a CEO of Saku Olletehas, Estonian company of Carlsberg Group. As a Chairman of the Management Board of Saku Olletehas Veli Pekka Tennilä will be responsible for overall management of the Company, reporting to
the President of Carlsberg Baltic and the Chairman of the Supervisory Board of Saku Olletehas Tomas Kučinskas.

"First of all I want to express my sincere thanks to Irek Smaga for his effort, devotion and contribution to Saku development. We have been discussing with Irek for some time and he expressed his wish not to prolong the contract and be able to spend some more time with his family due to the fact that they still are in Poland. We respect Irek's decision and I'm happy that he can get back to his family and I wish him a great success in his new challenges." - said Tomas Kučinskas the Chairman of Saku Supervisory Board and the President Carlsberg

"Veli Pekka Tennilä is a person motivated by challenges and I'm confident that Pekka, with his great commercial experience in beer & other beverages business management and proven leadership skills, is the right leader for Saku at the current moment. Saku is among 3 top most reputable companies in Estonia and I think that it is one of the strongest business organizations not only in Estonia, but in Baltics as well. We are bringing a manager with international business management experience in order to further develop Saku to its full
potential." - continues Tomas Kučinskas.

"I have always liked challenges and trying myself out in new situations. I'm honored to take the top manager position in a highly respected Estonian Company, which is also well-known in my home country Finland. Saku has the leading role in the Estonian beer market and a strong role in the country's economical environment generally. This is definitely a big responsibility, but also an exciting challenge for me to continue Saku's development and go further on. I am convinced that experience gained in the Finnish and other markets will help me to even more strengthen position of Saku Brewery, which is already the market leader" - commented Veli Pekka Tennilä.

39 years old Veli Pekka Tennilä joins Saku from Sinebrychoff, where he started in 2001 as Marketing Manager for all beer brands and in 2006 he became Export Director being responsible for Sinebrychoff's export business to some 30 countries. Pekka has also been one of the key players in carrying out the Sinebrychoff's strategy process. Before that he held management positions in Nordic Kellogg's and in confectionary business. Pekka holds master's degree in international marketing from Turku School of Economics.

Saku Olletehas (Saku Brewery) has been established in 1820, and is currently the largest producer of beer and other beverages in Estonia, with 46% share in beer market. Saku's core brands are Saku Originaal (the most popular beer on the Estonian market), Kuld, Rock, On Ice etc. Saku Brewery is also the market leader in product development, providing local consumers with an increasing number of contemporary and new domestic beer products as well as other beverages - cider KISS, ZIP cocktails, water "Vichy Classique" and "Vichy Viva Fresh", energy drinks "Battery" and "Traffic", ice teas, etc. Carlsberg Group
through Carlsberg Estonia Holding is the majority shareholder of Saku Brewery (over 92% stake). Additional information available at www.saku.ee

Carlsberg Baltic is a clear leader of the Baltic beer market with a 44 %
consolidated share, offering a wide range of beer brands and other beverages. Carlsberg Baltic is managing 3 biggest Baltic brewing companies - "Svyturys-Utenos alus" in Lithuania, "Aldaris" in Latvia and "Saku" in Estonia.

For further information please contact:

Priit Poiklik
Saku Communications Manager
Tel. +372 6508 303

Read more about Saku at their company website