Baltika has started an advertising campaign in China. In China the Baltika brand is translated into The Baltic Sea and is designed according to local traditions.
Baltika plans to spend $250,000 on advertisements until the end of 2005 and expand the scale of the campaign later on.
Baltika Brewery first started trial supplies of beer from the Khabarovsk plant to east China in October 2004. In China, Baltika's beer is positioned in the super premium segment and is sold in cafes and restaurants.