2/9/2006 9:00 

Battery has announced a long term association with the WilliamsF1 Team. Battery is an international energy drink, owned and manufactured by Sinebrychoff in Finland.

The partnership will give Battery significant branding opportunities, not least via the global marketing properties of Formula One, but also through considerable logo visibility, including branding on the drivers’ visors, drinks bottles and within the general team environment.

“The WilliamsF1 Team is recognised as one of the most enduring and successful organisations in global sports and we are extremely proud to have entered into this partnership agreement. The deal with Williams will take Battery into an ambitious new arena through which we hope to expand the Battery brand across the global marketplace,” says Mikael Aro, CEO of Sinebrychoff.

Facts on Battery
Battery is a caffeine, guarana, taurine and vitamins based energy drink. It was launched on the Finnish market in 1997, and it is now sold in 25 countries.

Read more on Sinebrychoff's website: http://www.koff.fi/en/news/info/542.html

From left F1 driver Nico Rosberg, Sinebrychoff CEO Mikael Aro and F1 driver Mark Webber.