12/4/2005 13:15 

Carlsberg Bulgaria has relaunched one of its local brands, 'Pirinsko' with a new design for packaging, labels, crowns and crates.

After a year of thorough reconstructions and renovation of the brewery in Blagoevgrad, the Pirinsko brand is now ready for relaunch.

The relaunch will be supported by a massive advertising campaign in TV, radio, press, outdoor, as well as trade and consumer promotions early next year.