At a special ceremony on 1 February, Carlsberg Bulgaria signed the "Code of Responsible Commercial Communications and Ethical Standards of The Members of the Union of Brewers in Bulgaria". The ceremony was attended by 40 top media representatives.
Carlsberg Bulgaria CEO Alexander Grancharov signed the official document together with managers of other Bulgarian breweries,
Carlsberg Bulgaria CEO Alexander Grancharov signed the official document at a ceremony on 1 February.
thus laying the foundations for a self-regulation system in the Bulgarian brewing industry.
The Union of Brewers in Bulgaria (UBB) thereby commits to practise the self-regulatory system of The Brewers of Europe and follows the guidelines for responsible communication and the Code of Marketing practice of the Carlsberg group.
In Bulgaria similar self-regulatory codes have been so far only been signed by the Association of Bulgarian Pharmaceutical Manufacturers and the Bulgarian Chamber of Commerce and Industry.