Carlsberg Croatia launched Tuborg Green on the Croatian market on 21 March. Kick-off parties were held during March to introduce Tuborg Green to key business partners and media representatives.
Tuborg Green is presented as the ultimate party brand and the communication is aimed at a relatively young consumer segment and will be supported by a strong media campaign.
The TV commercial for Tuborg Green was produced by the Croatian advertising agency Imago and is used in several other countries as well. Tuborg Green is available in On- and Off-premises throughout Croatia in 0.25 l OW, 0.5 l returnable and 0.5 l cans.