10/27/2005 10:00 

Carlsberg Hungary has won a bronze EFFIE award for the Carlsberg introduction campaign launched in July 2004.

Carlsberg Hungary was nominated in the FMCG-drinks category, where six campaigns were short listed for the final.

The focus of Carlsberg Hungary's media strategy was outdoor presence with premium backlight posters, city lights and billboards.

The launch was also supported by ads in a wide range of high-quality lifestyle-, business-, and auto magazines as well as in National Geographic.