Carlsberg UK has started production of Holsten Pils at its brewery in Northampton. The first bottles of Holsten Pils came off the production line on Tuesday 1 November 2005.
It marked the successful - and early - culmination of a 12 month project, involving both Carlsberg UK and Holsten Brauerei in Germany. Production had not been expected to start until the New Year.
Holsten Pils is one of the most widely distributed premium packaged lagers in the UK on-trade sector. When Carlsberg took the brand on in 2004, it made financial sense to begin production in the UK. Not only would this eliminate transportation costs, it would also reduce lead times and allow a much faster response to promotions and changing customer demand.