The Carlsberg outdoor campaign "Drink Drink" has won two important awards in the drinks category at the Golden Cactus Awards in Tel Aviv, Israel. The "Conference Call" advertisement won first place and the "Long Distance Call" advertisement won third place.
The Golden Cactus Awards is the largest and most famous advertising contest in Israel. It was organised by the advertising and advertiser unions for the ninth year in a row. This year 35 advertising companies were represented with 1,611 creative works.