Carlsberg and Axwell join forces to release the world exclusive premiere of the  ‘Center of the Universe’ music video, kick-starting the global ‘Where’s the Party?’ campaign.

As the summer season kicks off, Carlsberg announced today the new music video for DJ Axwell, of Swedish House Mafia fame, ‘Center of the Universe’, a collaborative creative venture between the global beer brand and the DJ and producer, to launch their global summer ‘Where’s the Party?’ campaign.

Inspired by the theme #followthebeat, the music video for ‘Center of the Universe’, now lives on YouTube and VEVO and follows a young man’s search to find the ultimate party. Joined by new friends made along the way, he follows the beat of the mysterious track around the streets of LA. Keep your eyes peeled when watching as cryptic clues are expertly woven into the video, hinting at what’s to come from Carlsberg’s ‘Where’s the Party?’ campaign – a real life epic party quest.

As part of Carlsberg’s work with Axwell, the brand is also inviting fans to visit www.wtp13.com and experience his latest music video in the form of an awesome Interactive Experience on Chrome or Safari - a video that gives each user a unique, multi-sensory and immersive music experience. By clicking on hotspots within the music video fans can unlock the beat and instantly change the music. The more you interact with the video, the richer the experience. But you must #followthebeat, otherwise the party ends before your eyes!

Axwell commented 'I have been waiting to release “Centre of the Universe” for a long time.  Being able to make an interactive video in the process was great and the “Where’s the Party?” show I am doing with Carlsberg in my home town of Stockholm in August will be a personal highlight for me this summer.”

To find out more, visit @Carlsberg on Twitter, www.wtp13.com or https://www.facebook.com/Carlsberg.

'Center of the Universe' is available to download from iTunes now.

 

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For further information, please contact:

Joanna Dring : +45 2335 1562 /  joanna.dring@carlsberg.com