12/10/2004 11:00 

A TV commercial for the brand Lav Pivo (lion beer), which is produced by Celeravo, Carlsberg's Serbian subsidiary, was selected the best commercial in Serbia-Montenegro within the international competition "La nuit des publi voires" organised by Foundation de Jean Marie Boursicot. The annual competition is based on votes by consumers and TV viewers.

The commercial was used during the recent re-launch of the Lav brand which was very succesful. November was the fifth consecutive month of strong growth for Celarevo with an increase in volume of more than 25% compared to last year.