Carlsberg's partner in Israel, Israel Beer Breweries, has celebrated its 10 year anniversary. The brewery was originally a green field brewery and currently brews Carlsberg, Tuborg, and Malty – a non alcoholic beer. It also manufactures fruit based drinks under the brand name Prigat. Carlsberg is the leading international brand in Israel and Tuborg is second. Israel Beer Breweries has a 35% market share in Israel.