Gorkha Brewery has launched the flagship brand Gorkha Beer in Nepal.
It has an ABV of 5.5% and is promoted as 'The Authentic Himalayan Brew' as it is brewed using local resources.
The crisp beer comes in an attractive 650 ml amber bottle and is aimed at the tourist market in Nepal.
It will be marketed exclusively in selected premium outlets, but later expansion to other markets in Asia and Europe is also expected. Gorkha Beer is expected to gain 20% market share in the local premium segment during the first year.