A dream came true for Carlsberg's Portuguese partner Unicer last night when Portugal became the first host nation since France in 1984 to qualify for the final of the UEFA European Championship.
The 2-1 win over the Netherlands was achieved after goals by Ronaldo and Maniche, giving victory despite Jorge Andrade's own goal.
Following the win, some Fan Park activities that would otherwise have closed down are being run right to the end.
"This is great for us, great for the tournament and wonderful for Portugal. We are up-grading our presence in the Luz stadium where the final will be played. In terms of sales I do not think it will make a big difference, the major part of the peak was in the opening round with all the tourists present, but of course where there are fans we will be there," said Carlsten Buhl, Unicer's assistant director of corporate marketing.